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A Behind-the-Scenes Tour of QVC

Do you like to “shop till you drop?” Of course! That’s one of the reasons why you love visiting Lancaster, right? You can always go home with some incredible deals from the outlets, markets, and gift shops. But we know that for the true shopaholics among us, the shopping doesn’t stop when you go home. You may enjoy searching for bargains online, in catalogs, and more. But I’m going to guess that one of your best go-to spots is QVC.

Just the sound of those three letters rolling off the tongue puts me in a happy, shopping mood. Well, let’s be honest. It puts us all in a shopping mood. Thankfully, Lancaster is home to a QVC outlet store, a distribution center, and we are next door to their Studio Park in West Chester, PA. Just recently, I got the chance to visit their expansive studio and take a behind-the-scenes tour with one of QVC’s wonderful guides. We had a blast!

Some Quick Facts

In order to really appreciate the size, reach, and quality of QVC’s production, it’s helpful to know a few statistics. QVC stands for “quality, value, convenience” and is the world’s leading video and e-commerce retailer. They broadcast live 24 hours a day, 364 days of the year. That’s right. So while you may be fast asleep, the team at QVC’s Studio Park is hard at work. QVC is available in 300 million homes worldwide through its broadcast programming in the U.S., U.K., Germany, Japan, Italy and a joint venture in China. In 2013, they shipped more than 169 million products to these markets. Wow! I knew QVC was big, but I had no idea it was quite that big until I visited Studio Park.

You can read more about these impressive statistics on QVC’s fact sheet. But for now, I think you’ve got a pretty good idea of how vast their work is. So let’s talk about their fascinating tour!

The QVC Experience

Upon entering QVC, I was introduced to my tour guide, Joan, and we set off on our way. One of our first stops was in front of about ten TV monitors, showing a live feed of QVC’s programming worldwide and online. It was wild to think that QVC teams were filming in multiple countries and reaching people all over the world at the exact same time. After this, we enjoyed a short video that provided an overview of some of the things we were about to see throughout the studio. This was very helpful because it enabled me to recognize what certain pieces of equipment did and how they contributed to the overall production.

Our guide then led the group down a glass-lined hallway where we could see one of the network’s live beauty segments being filmed. It was so neat! I saw robotic cameras moving around, monitors showing the program hosts what shots to prepare for, large sets of lights, and more! We also saw the program guests and models on set. After that, we took a stroll down QVC’s “hall of fame.” This is where guests can learn about some of the network’s accomplishments and sales records that have been set over the years. Do you own a Halo portable cell phone charger? Well, this piece of technology has earned a coveted spot in the QVC hall of fame.

Up next was the prop room. Don’t you love how QVC films each of their segments in the perfect atmosphere? One of the ways they are able to do this is by using a variety of props to transform their studio into different spaces with distinct aesthetic appeal. But as you know, it takes a lot of props to ensure that every set has the right look for a 24/7 production. Studio Park is home to thousands of different props including pillows, chairs, beds, blankets, dishes, picture frames, and pretty much anything under the sun that might come in handy for a segment. I can imagine it would be pretty easy to get lost in this prop room for a day or two… maybe three.

Before visiting Studio Park, I would have guessed that most of QVC’s tour guests were women. However, our guide explained that she sees a good mix of both men and women on their tours – the main difference is that most of the women love seeing the merchandise and catching a glimpse of their favorite hosts, while a majority of the men get caught up in the studio’s cutting edge production equipment and technology. If that’s the case, then the next part of my tour must be a very popular stop for the men visiting Studio Park. We walked by several production rooms where every QVC program is monitored. The technology here was unbelievable!

One of the last stops on QVC’s regular tour is the observation deck. This is the perfect opportunity to see one of your favorite program hosts filming a live segment. It also gives you the chance to see just how large the 58,000 square foot studio space is.

The All-Access Tour

For visitors who would like a closer look at what goes on behind the scenes at QVC, you can take part in their all-access tour. This tour puts you right in the action, and it is so much fun! I got to go on-set, visit the Talent Service Center, see a Green Room, and more. All-access visitors even get to enjoy lunch in the Studio Park Café with their tour guide. I love this aspect of the all-access experience because it gives visitors a chance to get to know their guide and ask additional questions about the QVC broadcasts.

Planning Your Visit to QVC

Tours are available seven days a week at 10:30 AM, Noon, 1:00 PM, 2:30 PM, and 4:00 PM EST. Admission is only $7.50 per adult and $5 for children ages 6 to 12 years. Reservations for this tour are not required for parties of nine or less. All-access tours are offered once a week on Fridays and require reservations. Admission for the all-access experience is $75 per person. More information about QVC’s tour packages can be found on their studio tour page. And don’t forget to stop in for a little shopping at the Studio Park store before you head home!

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